The Beauty Of Film

For many years various people have attempted to understand the nature of the phenomena of film and how in a relatively miniscule period of time culturally speaking it has revolutionized, dominated and encapsulated much of the socio-cultural and psychological environment from which it stems. Critics and filmmakers try to understand it for commercial reasons, academics and psychologists seek to analyse it for intellectual reasons while the majority of us simply allows it to flow over us and drift of into the relaxation and escapism it can bring.

The latter is probably the prime driver for the rise of the screen from a curious new technology to an overwhelming necessity to all aspects of everyday life. For film media-whether televisual, cinematic, commercial or otherwise –is fundamentally a mechanism for disseminating and communicating a story.

Just as in pre-industrial times as groups we crowded round a fire to hear a story so now we do the same with a TV a laptop or a cinema screen. Indeed it seems to satiate a basic human need.


Hollywood productions with their highly paid stars, staggering budgets and startling technological trickery still rely almost entirely on the story and characterisation to ensure anything other than mediocre success. Not that eye-catching scenery, green screen trickery or visual splendor are without their place but it is hard to identify a film that was a roaring triumph alone that basis alone

Instead those effects only become special when enhancing the actions of characters, progressing the narrative or reinforcing the scenario at hand.

Films are largely remembered by the actors performance, the crispness of the dialogue or the intriguing nature of the story itself. Indeed often the films is inscribed on our memories as series of quotes rather than a miasma of images, by the strength and interest of the characters rather than the dioramas they are surrounded by.


My personal experience of working in media over a period of nearly 10 ten years is that message story and dialogue are fundamental to a film engaging effectively with its target audience whether that be tens of millions of cinema goers or a smaller number of interested individuals .

Same applies in  the commercial film sector-attention can only be maintained if narrative has interesting characters to focus upon and appealing narrative rhythm.

A case in point is HBO TV Game of Thrones, which has achieved unprecedented commercial and critical success in recent years.  Yet many have observed that despite its copious budgets, lavish location shoots, sumptuous production values and dazzling special effects it is still the acting and character, the plot and narrative progressions that seem to acquire the most praise and attention.

The Mugshot Media experience

At Mugshot Media the message has always come first, over my time with the company we have produced educational media, training videos, filmed newsletters, video-based advice tools, conference promotions, public sector and charity information films even a book trailer. But throughout this plethora of production the message has consistently been at the heart of everything we have done and it has allowed to tailor a bespoke product to the specific needs of clients and other interested parties.

Please let us know if you think our skillset could assist in any future projects you have in mind. We are based in Cambridge and will help in any way we can.